Problems in sales and marketing and make recommendations&benefits Assignment

Problems in sales and marketing and make recommendations&benefits - Assignment Example In addition to that, the strategy of allowing the customers too much leeway regarding payment may make the organization to lose out on potential sales for new stock because it is highly unlikely that the customers who have not paid for purchased products will come back to purchase more. The company may subsequently find it more difficult to plan for its future operations (Espejo, 2010, 68). From the responses, it is evident that the organization does not have a concrete strategy for selling and marketing its products. This lack of strategy reflects on the sales and profits that the organization makes. The company advertises its products on different forms of media, the most preferred one by the company being the print media. However, the company does not market its product online. With the advent of technology as a tool for sales and marketing, the Secret Squirrel Company stands to make more sales and subsequent profits by advertising online (Ryan & Jones, 2009, 18). The company loses out on sales made to customers online, therefore limiting its own sources of revenue. It is also notable that the company spends the bulk of its budgetary allocation for advertising on print media advertisements. The Secret Squirrel Company spends more than $2 000 000 on print media advertising, while not spending as much on more visible media for advertising such as television and billboards (Stinson, 2008, 42). The company limits its exposure by spending so much on advertising on print media, such that the company neglects the ability of television and radio to attract potential consumers of the organization’s products (Jeannet & Hennessey, 2004, 117). Both the Sales and Marketing managers do not have enough information regarding the products that the organization sells. This does not help the organization to maximize sales, considering that the two should have the most information concerning the company’s products since they head these critical departments at